Double‑Drink Cups: How a Simple Design Turned a Cafe Choice into a Viral Product

In Denmark, a cafe found a simple way to solve a familiar customer dilemma: choosing between matcha and coffee. Instead of asking customers to decide, the cafe introduced a double cup that holds two beverages side by side, allowing people to enjoy both at the same time.
The idea was developed by Baryl, a Copenhagen-based cafe, and quickly gained attention on social media. The product, known as the “Double Trouble” cup, allows customers to mix and match drinks, whether it is matcha and coffee, two types of coffee, or hot and cold beverages in one order.
Why the Idea Works
The strength of the double‑drink cup lies in its simplicity. It solves a small but common problem in a playful and visual way. Customers no longer have to compromise, and the unique design naturally encourages sharing photos and videos online.
From a business perspective, the concept enhances customer experience while also increasing average order value. Instead of choosing one drink, customers are encouraged to purchase two at once, packaged as a single, memorable product.
Designed for Social Sharing
The double cup is visually distinctive, which makes it highly suitable for social media platforms. Posts featuring the cup have helped Baryl extend its reach beyond its physical location, turning a functional design into a marketing asset.
This shows how product design can play a direct role in brand visibility without relying on complex campaigns or large budgets.
Adapting the Concept Locally
While the original idea focuses on matcha and coffee, the concept can be adapted to local preferences. In Iraq, for example, the same cup could be used for iced coffee combinations, flavored iced drinks, or slushy-style beverages.
Local flavors such as jallab or tamarind could be paired with more familiar cafe drinks, creating a product that feels both modern and culturally rooted. The core idea remains the same: offering choice without forcing a decision.
Conclusion and Sources for Getting Started
The double‑drink cup demonstrates how small design innovations can create strong business impact. By addressing a simple decision point and turning it into a shareable experience, cafes can improve customer satisfaction and visibility at the same time.
For readers interested in exploring this idea further or adapting it to their own market, we have compiled the following sources that show the original concept and provide options for sourcing similar cup designs:
Baryl official website, Denmark
https://baryl.dk/
Instagram post showcasing the “Double Trouble” cup in use
https://www.instagram.com/p/DOYSr7DjEgK/
Example supplier of double beverage cups
https://www.vjplastics.com/Product-Categories/Plastic-Beverage-Containers/Disposable-Cups/tea-drink-double-cup.html