Baghdad, Iraq – Morshed Group, Iraq’s leading Business Development and Public Relations firm, announces its suite of business-enabling services. The suite includes the aforementioned Business Development services, including Market Entry Strategies: The strategies are designed to assist companies in identifying and accessing new markets across Iraq and the region by designing clear entry strategies ranging from analyzing regulatory frameworks to assessing competitive dynamics and customer behavior. We provide the insights and roadmap you need to establish a strong market presence. Partnership Development: Morshed Group facilitates collaborations between local and international entities, enabling clients to build alliances that unlock new opportunities, enhance credibility, and accelerate expansion across various sectors. Growth Planning: We support organizations in developing scalable, long-term growth plans aligned with their mission and resources. Our consultants help define performance goals, evaluate investment opportunities, and create structured action plans that turn strategic intent into measurable outcomes.
Another aspect of our Business Suite is Public Relations services. The service includes Media Relations, where we assist our clients in building and sustaining strong relationships with key Iraqi and regional media outlets to ensure their brand receives the recognition and visibility it deserves. Morshed Group coordinates interviews, press releases, and media coverage to position our client’s organization as a trusted leader in its field. Crisis Management: Morshed Group’s PR experts provide proactive crisis communication strategies, helping clients navigate sensitive situations, mitigate reputational risk, and protect stakeholder trust. Strategic Content Creation: We craft powerful narratives, press materials, and storytelling campaigns that resonate with our clients’ audience and reflect their brand’s identity. Every message we create supports our clients’ long-term communication goals. Event Management and Brand Activation: Our event management team designs and executes impactful, memorable events, including press conferences, corporate gatherings, exhibitions, and product launches, ensuring alignment with our clients’ brand objectives and public image. Social Media Strategy and Digital PR: Morshed Group helps brands establish a strong digital presence by developing data-driven social media strategies that engage audiences and amplify visibility. Our team manages online campaigns, influencer collaborations, and content calendars that reflect your brand’s tone, values, and goals.
The most recent addition to our Business Suite is the inclusion of Market Research services. Although Morshed Group has been delivering the Market Research service as part of our Business Development services, we are announcing that we have expanded this service and created a dedicated team responsible solely for Market Research. Our Market Research includes: Comprehensive market studies across sectors to provide detailed assessments of market size, demand trends, competition, and regulatory factors, helping clients evaluate potential and position effectively within the Iraqi market. Consumer Surveys: We design and implement quantitative and qualitative surveys to measure consumer behavior, preferences, and perceptions to deliver insights that empower marketing, product, and communication strategies. Data Analysis: Our analysts transform raw data into actionable intelligence. By using modern data visualization and analytics tools, we identify performance trends, track KPIs, and forecast future outcomes to help our clients make decisions rooted in evidence, not assumptions. Business Intelligence: Our Business Intelligence services integrate economic indicators, industry data, and predictive analytics to provide a holistic view of market dynamics, enabling smarter planning and competitive advantage.
Of course, there is no doubt that no Business Suite is complete without the integration of technology. As such, Morshed Group offers Digital Transformation services, which include: Digital Readiness Assessment: We analyze our client’s organization’s current technological and operational landscape, to evaluate processes, systems, data flow, leadership, and digital culture to determine readiness levels and identify capability gaps. Digital Transformation Strategy: We design tailored transformation roadmaps that align digital initiatives with business objectives, focusing on measurable outcomes such as cost efficiency, enhanced customer experience, and improved decision-making through data analytics. Process Re-Engineering and Automation: Morshed Group redefines traditional workflows by implementing automated, data-driven systems that reduce redundancy and accelerate productivity. Technology Implementation: Morshed Group implements cutting-edge platforms and tools such as; Enterprise Resource Planning (ERP) systems, digital archiving and document management solutions, Customer Relationship Management (CRM) platforms, AI-enabled analytics and business intelligence systems, secure cloud and IoT infrastructure. Capacity Building and Digital Skills Development: We provide training, workshops, and continuous learning programs to help teams adapt to new tools and foster a culture of innovation and agility. Cybersecurity and Data Governance: Morshed Group assists organizations in developing robust data protection frameworks, compliance protocols, and information security strategies that safeguard business continuity and build trust.
Last but not least, Moshed Group offers Creative solutions that ignite new ideas and innovative solutions, illuminating the path forward for brands through powerful storytelling and impactful design. Branding & Identity: We craft distinctive brand identities that reflect the core values of our clients and set them apart from the competition. The services range from brand naming and logo development to visual guidelines and messaging frameworks, to ensure every element communicates authenticity, consistency, and purpose. Graphic Design: Morshed Group transforms ideas into visually striking assets that capture attention and communicate meaning. Whether it’s marketing materials, corporate presentations, or digital visuals, our designs are crafted to elevate our clients’ brands and leave a lasting impression. Digital Marketing: Morshed Group designs and executes data-driven digital marketing campaigns that connect with the targeted audience and fuel business growth. Using modern tools and techniques, we help our clients to achieve visibility, engagement, and measurable ROI across platforms such as Google, Meta, LinkedIn, and more. Content Creation: We believe that every successful brand tells a story. Our team produces original, high-quality content, from copywriting and video production to social media storytelling, that builds emotional connections and strengthens brand loyalty.
To know more about our services, visit our website: https://morshed-bdc.com/
To contact Morshed Group for a quotation or an inquiry, email us at: info@morshed-bdc.com
Morshed Group: Mentoring the Future.
