{"id":3592,"date":"2025-07-24T18:30:39","date_gmt":"2025-07-24T13:30:39","guid":{"rendered":"https:\/\/news.iq\/?p=3592"},"modified":"2025-07-24T22:54:17","modified_gmt":"2025-07-24T17:54:17","slug":"atletico-cash-in-on-real-madrids-bernabeu-concert-woes","status":"publish","type":"post","link":"https:\/\/news.iq\/en\/atletico-cash-in-on-real-madrids-bernabeu-concert-woes\/","title":{"rendered":"Atletico cash in on Real Madrid&#8217;s Bernabeu concert woes"},"content":{"rendered":"<p>Mired in legal setbacks, Real Madrid are losing the lucrative star-studded concerts for which their costly Bernabeu stadium revamp was designed &#8212; and cross-town rivals Atletico are cashing in.<\/p>\n<p>The megaproject involved three loans totalling more than one billion euros ($1.174 billion) with the goal of transforming the historic ground into a year-round entertainment hub.<\/p>\n<p>But the Spanish giants had not reckoned with the determination of angry locals, whose complaints about excessive noise succeeded in stopping the concerts in 2024.<\/p>\n<p>With the complaints bogged down in the courts, Atletico Madrid&#8217;s Metropolitano stadium snapped up the shows of three Spanish stars who were due to perform at the Bernabeu this summer.<\/p>\n<p>A bigger coup followed: the announcement of the hosting of 10 gigs next year by reggaeton superstar Bad Bunny, a multiple Grammy Awards winner who sold a Spanish record 600,000 tickets for 12 dates in Madrid and Barcelona.<\/p>\n<p>The Puerto Rican&#8217;s arrival appears to contradict the belief of Madrid&#8217;s Atletico-supporting mayor Jose Luis Martinez-Almeida, who insisted only the Bernabeu could attract the most prestigious performers like US icon Taylor Swift.<\/p>\n<p>For Placido Rodriguez Guerrero, emeritus professor at the University of Oviedo&#8217;s economics department, &#8220;the reputational damage has been big&#8221; for Real.<\/p>\n<p>&#8220;It is a way of showing that not everything Real Madrid do is done well, and more so if the concerts go to the Metropolitano&#8221;, he told AFP.<\/p>\n<p>Lola Indigo, one of the singers whose cancelled Bernabeu show went to the Metropolitano, told El Mundo daily she felt &#8220;disappointment, a little betrayed&#8221;.<\/p>\n<p>&#8211; &#8216;Major blow&#8217; &#8211;<\/p>\n<p>Club president Florentino Perez has reassured supporters that concerts only represent one percent of Real&#8217;s budget, with revenues topping 1.1 billion euros in the 2024\/25 season.<\/p>\n<p>But David Dunn, managing director of the Edinburgh-based consultancy 442 Design, which has worked on commercial projects with clubs including Arsenal and AC Milan, described the situation as &#8220;a major blow&#8221; for Real.<\/p>\n<p>Although the matchday, tour and retail business revenue is &#8220;excellent&#8221;, the club &#8220;will have banked on being able to hold multiple large-scale events and concerts&#8221;, he told AFP.<\/p>\n<p>Business Insider Spain has reported Real&#8217;s plan was to generate around 100 million euros per year from musical events &#8212; enough to sign a couple of stars.<\/p>\n<p>Professor Rodriguez Guerrero said Real were losing &#8220;tens of millions of euros&#8221; this summer to their less storied local rivals, who have previously hosted stars including Bruce Springsteen, the Rolling Stones and Bruno Mars.<\/p>\n<p>If Real wish to pursue their concert ambitions, the investment &#8220;will cost quite a lot&#8221;, he said.<\/p>\n<p>&#8211; Solution &#8216;not simple&#8217; &#8211;<\/p>\n<p>For Francesc Daumal, an architecture expert at Barcelona&#8217;s Polytechnic University of Catalonia, the Bernabeu&#8217;s main weakness is its new retractable roof and the acoustic issues it engenders.<\/p>\n<p>The stadium &#8220;is like a tent, because it&#8217;s shut with a light closure. There are openings, exterior sheets that let air in&#8221;, he explained.<\/p>\n<p>&#8220;Solving the insulation for those deep frequencies and with those very high acoustic pressures isn&#8217;t simple,&#8221; warned Daumal.<\/p>\n<p>Atletico&#8217;s stadium &#8220;was born from the start with the intention of soundproofing it&#8221;, whereas adapting the older Bernabeu is more difficult, he added.<\/p>\n<p>Daumal also identified the Bernabeu&#8217;s proximity to residential buildings as a challenge to contain noise, compared with the esplanade that separates the Metropolitano from its closest neighbours.<\/p>\n<p>Atletico are meanwhile cashing in on a packed summer concert schedule with the Bernabeu out of action.<\/p>\n<p>Fans flocked to the Metropolitano in May for two sold-out nights by British star Ed Sheeran, with 140,000 tickets going at an average price of 100 euros ($115).<\/p>\n<p>Sara, who attended last year&#8217;s Taylor Swift concert at the Bernabeu, told AFP the Metropolitano was &#8220;better as a place&#8230; it&#8217;s a club with more ties to music&#8221;.<\/p>\n<p>&#8220;Acoustically, the Bernabeu is the worst place we&#8217;ve seen,&#8221; added the 34-year-old communications sector employee, who declined to give her surname.<\/p>\n<p>Ariel Jackson, a 30-year-old lawyer from the Caribbean nation of Trinidad and Tobago, said the Metropolitano had &#8220;extra space&#8221; and was &#8220;more comfortable&#8221; than the Bernabeu thanks to its distance from the crowded city centre.<\/p>\n<p>&#8220;We love to say concerts are held&#8221; at the Metropolitano amid the Bernabeu&#8217;s troubles, enthused Atletico fan David Guerrero, 27, sporting a club shirt with Sheeran&#8217;s name on the back.<\/p>\n<p>imm\/ds\/CHZ\/nf<\/p>\n<p>\u00a9 Agence France-Presse<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mired in legal setbacks, Real Madrid are losing the lucrative star-studded concerts for which their costly Bernabeu stadium revamp was designed &#8212; and cross-town rivals Atletico are cashing in. The megaproject involved three loans totalling more than one billion euros ($1.174 billion) with the goal of transforming the historic ground into a year-round entertainment hub. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":""},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"jnews_post_split":[],"footnotes":""},"categories":[83],"tags":[891,892,621,289,620,523],"class_list":["post-3592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports","tag-atletico","tag-concert","tag-esp","tag-fbl","tag-realmadrid","tag-spain"],"_links":{"self":[{"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/posts\/3592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/comments?post=3592"}],"version-history":[{"count":0,"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/posts\/3592\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/media\/3594"}],"wp:attachment":[{"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/media?parent=3592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/categories?post=3592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/tags?post=3592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}