{"id":28948,"date":"2026-02-23T20:57:12","date_gmt":"2026-02-23T15:57:12","guid":{"rendered":"https:\/\/news.iq\/?p=28948"},"modified":"2026-02-23T20:57:12","modified_gmt":"2026-02-23T15:57:12","slug":"k-beauty-south-korea-brazil-deals","status":"publish","type":"post","link":"https:\/\/news.iq\/en\/k-beauty-south-korea-brazil-deals\/","title":{"rendered":"K\u2011beauty South Korea Brazil deals strengthen strategic partnership"},"content":{"rendered":"<p>K\u2011beauty South Korea Brazil cooperation advanced on Monday as Seoul and Bras\u00edlia signed a set of agreements during President Luiz Inacio Lula da Silva\u2019s state visit to South Korea.<\/p>\n<p>The visit highlighted expanding trade ties and growing interest in Korean beauty products in the Brazilian market, alongside wider economic cooperation.<\/p>\n<h2>Agreements signed during Lula\u2019s state visit to Seoul<\/h2>\n<p>South Korean President Lee Jae Myung and Brazil\u2019s President Lula oversaw several agreements covering agriculture, health sector regulation, and broader business cooperation.<\/p>\n<p>Lee emphasized a memorandum of understanding aimed at easing regulatory barriers for K\u2011beauty skincare exports to South America. This step is expected to facilitate the entry of Korean cosmetic brands into Brazil, one of the world\u2019s largest beauty markets.<\/p>\n<p>According to Lee, the deal will make Korean skincare products \u201cmore accessible to Brazilian consumers,\u201d reflecting Seoul\u2019s rising influence in the global cosmetics industry.<\/p>\n<h3>Expanding trade and new strategic partnership<\/h3>\n<p>During a joint press conference, Lee stated that bilateral trade already exceeds 10 billion dollars annually.<\/p>\n<p>The two leaders also agreed to elevate their relationship to a strategic partnership, a development expected to support future cooperation in high\u2011tech industries, supply chains, and energy.<\/p>\n<h2>Personal backgrounds highlighted at the summit<\/h2>\n<p>Lee and Lula drew attention for their similar personal journeys from hardship to national leadership.<\/p>\n<p>Lee worked in a sweatshop during his youth to support his family. Lula left school early and worked selling peanuts and shining shoes before entering politics.<\/p>\n<p>Lee praised Lula\u2019s resilience, describing his rise as proof that democratic systems can support social and economic progress.<\/p>\n<p>He added that Lula\u2019s political path \u201cdeeply resonates\u201d with his own. Lula, who was jailed in 2018 on corruption charges before being released after the presiding judge was found biased, received public support from Lee for his \u201cstruggle and achievements.\u201d<\/p>\n<h3>Previous interactions between the two leaders<\/h3>\n<p>The two presidents reportedly bonded during last year\u2019s G7 summit in Canada, where they shared personal stories of their difficult childhoods.<\/p>\n<p>Lee\u2019s office welcomed Lula and First Lady Rosangela with a colorful cake featuring their likenesses, marking the first Brazilian state visit to South Korea in more than two decades.<\/p>\n<p>Brazil remains one of South Korea\u2019s most important trading partners in South America.<\/p>\n<h2>Conclusion:<\/h2>\n<p>The new agreements between South Korea and Brazil reflect growing economic and political alignment, with K\u2011beauty exports, high\u2011tech cooperation and strategic partnership at the center of bilateral ties.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>K\u2011beauty South Korea Brazil cooperation advanced on Monday as Seoul and Bras\u00edlia signed a set of agreements during President Luiz Inacio Lula da Silva\u2019s state visit to South Korea. The visit highlighted expanding trade ties and growing interest in Korean beauty products in the Brazilian market, alongside wider economic cooperation. Agreements signed during Lula\u2019s state [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28949,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","override":[{"template":"7","parallax":"1","fullscreen":"1","layout":"left-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","show_comment_section":"1","number_popup_post":"1","show_author_box":"1","show_post_related":"0","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"jnews_post_split":{"post_split":[{"template":"1","tag":"h2","numbering":"asc","mode":"normal","first":"0","enable_toc":"0","toc_type":"normal"}]},"footnotes":""},"categories":[196],"tags":[],"class_list":["post-28948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-economy"],"_links":{"self":[{"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/posts\/28948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/comments?post=28948"}],"version-history":[{"count":0,"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/posts\/28948\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/media\/28949"}],"wp:attachment":[{"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/media?parent=28948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/categories?post=28948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/tags?post=28948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}