{"id":28236,"date":"2026-02-12T14:12:02","date_gmt":"2026-02-12T09:12:02","guid":{"rendered":"https:\/\/news.iq\/?p=28236"},"modified":"2026-02-12T14:17:47","modified_gmt":"2026-02-12T09:17:47","slug":"chatgpt-ads-testing-us","status":"publish","type":"post","link":"https:\/\/news.iq\/en\/chatgpt-ads-testing-us\/","title":{"rendered":"ChatGPT Ads Testing Begins in the United States"},"content":{"rendered":"<p>ChatGPT ads testing has officially begun in the United States, marking a significant shift in OpenAI\u2019s revenue strategy as competition intensifies in the artificial intelligence sector.<\/p>\n<p>OpenAI confirmed in a blog post that advertisements will be shown to adult users on the free version of ChatGPT and the lower cost \u201cGo\u201d subscription plan. Paid subscribers on higher tier plans will not see ads.<\/p>\n<p>The move comes as the company faces mounting financial pressure due to the high computing costs required to train and operate advanced AI models.<\/p>\n<h2>Details of ChatGPT Ads Testing<\/h2>\n<p>OpenAI stated that the test currently applies to:<\/p>\n<p>Adult users on the Free plan<br \/>\nSubscribers to the \u201cGo\u201d plan, priced at 8 dollars per month in the United States<br \/>\nUS based users during the testing phase<\/p>\n<p>The following paid plans will remain ad free:<\/p>\n<p>Plus<br \/>\nPro<br \/>\nBusiness<br \/>\nEnterprise<br \/>\nEducation<\/p>\n<p>According to the company, users who choose to hide ads will face limits on the number of free messages they can send per day.<\/p>\n<p>OpenAI also said that advertisements will be clearly labeled as \u201cSponsored\u201d and visually separated from non paid content.<\/p>\n<h2>How Ads Will Be Targeted<\/h2>\n<h3>Personalization and Privacy Safeguards<\/h3>\n<p>OpenAI said ads may be tailored based on the topics users discuss and their previous interactions with advertisements, but emphasized that advertisers will not have access to individual user conversations.<\/p>\n<p>Instead, advertisers will receive aggregated performance data such as impressions and clicks.<\/p>\n<p>For example, a user searching for recipes may see ads for grocery delivery services or meal kits, according to the company.<\/p>\n<p>OpenAI added that users will be able to:<\/p>\n<p>View and delete their ad interaction history<br \/>\nUnderstand why a specific ad was shown<br \/>\nManage ad personalization settings<br \/>\nProvide feedback or hide certain ads<\/p>\n<p>The company also stated that:<\/p>\n<p>Ads will not be shown to users under 18<br \/>\nAds will not appear next to sensitive topics such as health, politics, or mental health<\/p>\n<p>OpenAI stressed that \u201cads do not affect ChatGPT\u2019s answers,\u201d addressing concerns that commercial interests could influence AI responses.<\/p>\n<h2>Financial Pressures and Revenue Strategy<\/h2>\n<p>ChatGPT has an estimated one billion users globally, but only a small percentage subscribe to paid tiers.<\/p>\n<p>Since 2022, OpenAI\u2019s valuation in private markets has reportedly reached 500 billion dollars. Discussions about a potential public offering at a valuation of up to one trillion dollars have circulated, though no formal IPO has been announced.<\/p>\n<p>At the same time, the company faces substantial operational expenses due to the cost of computing power required for large scale AI systems. Introducing advertising aligns OpenAI more closely with major technology firms such as Google and Meta, which rely heavily on ad revenue to support free services.<\/p>\n<h2>Industry Reaction and Super Bowl Response<\/h2>\n<h3>Anthropic\u2019s Super Bowl Ad<\/h3>\n<p>The rollout follows a high profile advertisement by rival company Anthropic during the Super Bowl.<\/p>\n<p>The commercial featured a man seeking advice from a chatbot, only to have the interaction interrupted by a fictional dating site advertisement. The message suggested that poorly integrated ads could disrupt user experience in AI systems.<\/p>\n<p>OpenAI CEO Sam Altman described the ad as \u201centertaining\u201d but \u201cclearly misleading,\u201d according to media reports.<\/p>\n<p>The exchange highlights growing competition among AI developers as they seek sustainable business models while maintaining user trust.<\/p>\n<h2>Conclusion:<\/h2>\n<p>ChatGPT ads testing represents a notable evolution in OpenAI\u2019s business model. The company aims to balance revenue generation with maintaining the neutrality, reliability, and user trust that underpin its AI services. The long term success of this approach will depend on how users respond to advertising within AI driven conversations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ChatGPT ads testing has officially begun in the United States, marking a significant shift in OpenAI\u2019s revenue strategy as competition intensifies in the artificial intelligence sector. OpenAI confirmed in a blog post that advertisements will be shown to adult users on the free version of ChatGPT and the lower cost \u201cGo\u201d subscription plan. Paid subscribers [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":28237,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","override":[{"template":"7","parallax":"1","fullscreen":"1","layout":"left-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","show_comment_section":"1","number_popup_post":"1","show_author_box":"1","show_post_related":"0","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"jnews_post_split":{"post_split":[{"template":"1","tag":"h2","numbering":"asc","mode":"normal","first":"0","enable_toc":"0","toc_type":"normal"}]},"footnotes":""},"categories":[82],"tags":[],"class_list":["post-28236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/posts\/28236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/comments?post=28236"}],"version-history":[{"count":1,"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/posts\/28236\/revisions"}],"predecessor-version":[{"id":28239,"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/posts\/28236\/revisions\/28239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/media\/28237"}],"wp:attachment":[{"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/media?parent=28236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/categories?post=28236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.iq\/en\/wp-json\/wp\/v2\/tags?post=28236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}